park background

Third Party Advertisers

Third Party Advertisement

The Municipal Elections Act, 1996 now includes rules for third party advertising.

What is a Third Party Advertisement?

A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election, or a “yes” or “no” answer to a question on the ballot.

Who can become a Third Party Advertiser?

A third party advertiser is any individual, corporation or trade union that causes an election campaign advertisement to appear. A third party advertiser is required to register with the City Clerk of the municipality where they want to advertise.

Third party advertisements do not include:

  • Advertisements by or under the direction of a candidate
  • Issues-based advertising during the election period (with the exception of advertising that has the purpose of promoting, supporting or opposing a “yes” or “no” answer to a question on the ballot)
  • Advertising that does not cost money to post or broadcast, such as comments made on social media

How to become a Third Party Advertiser?

To become a third party advertiser in the upcoming election, you must register with the City Clerk.

  • Registration opens beginning May 1 to October 19, 2018.
  • Until the City Clerk certifies your registration, you may not spend money on your campaign, accept contributions or begin advertising.

Eligibility

You are eligible to register as a third party advertiser if you are:

  • An individual who is normally resident in Ontario
  • A corporation that carries on business in Ontario
  • A trade union that holds bargaining rights for employees in Ontario

You are not eligible to register as a third party advertiser if you are:

  • A candidate whose nomination has been filed under section 33 of the Municipal Elections Act, 1996
  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act
  • The Crown in right of Canada or Ontario, a municipality or local board

Know the Legislation​​

​The framework for third party advertising is new in the Municipal Elections Act, 1996 and will take effect on April 1, 2018. It is important to know your responsibilities as a potential third party advertiser. Please review the Ontario Municipal Elections Act, 1996 for more information. 

Registration Package​

Third party advertisers will be required to file their Registration Forms and supporting documents at the City Clerk's Office during the Registration Period. More information, as well as the required forms will be available in the Spring of 2018.

Contact Us

© 2017 City of Woodstock P.O. Box 1539, 500 Dundas Street, Woodstock, ON N4S 0A7

 

Phone: 519-539-1291
TTY: 519-539-7268
Email: General Information

Back to top

I'd Like To...