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Third Party Advertisers

Third Party Advertisement

The Municipal Elections Act, 1996 now includes rules for third party advertising.

A Candidate and Third Party Advertiser Information Night was held at the Oxford County Administration Building, April 26, 2018. Click here to view the presentation.

Registration Package​

The 2018 Third Party Information and Registration Package is now available and has been prepared for the purpose of supplying information to third party advertisers. This package includes required information and registration forms for third party advertisers. All third party advertisers are required to review the Information and Registration Package. Printed copies are available in the Clerk's Office, Main Floor - City Hall, 500 Dundas Street.

Candidates, third party advertisers or any other persons are not permitted to use City corporate resources for election campaign purposes and must adhere to the Rules for the Use of Municipal Resources During the Election Campaign Period.

All third party advertisers must register with the Clerk. Registrations can be filed starting Tuesday, May 1, 2018 until 4:30 p.m. on October 19, 2018. Third party advertisers are encouraged to make an appointment to register in order to avoid any delays and have eligible registrations certified as quickly as possible. Appointments can be made by calling 519-539-1291 or emailing

What is a Third Party Advertisement?

A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election, or a “yes” or “no” answer to a question on the ballot.

Who can become a Third Party Advertiser?

A third party advertiser is any individual, corporation or trade union that causes an election campaign advertisement to appear. A third party advertiser is required to register with the City Clerk of the municipality where they want to advertise.

Third party advertisements do not include:

  • Advertisements by or under the direction of a candidate
  • Issues-based advertising during the election period (with the exception of advertising that has the purpose of promoting, supporting or opposing a “yes” or “no” answer to a question on the ballot)
  • Advertising that does not cost money to post or broadcast, such as comments made on social media

How to become a Third Party Advertiser?

To become a third party advertiser in the upcoming election, you must register with the City Clerk.

  • Registration is open from May 1 to October 19, 2018.
  • Until the City Clerk certifies your registration, you may not spend money on your campaign, accept contributions or begin advertising.


You are eligible to register as a third party advertiser if you are:

  • An individual who is normally a resident in Ontario
  • A corporation that carries on business in Ontario
  • A trade union that holds bargaining rights for employees in Ontario

You are not eligible to register as a third party advertiser if you are:

  • A candidate whose nomination has been filed under section 33 of the Municipal Elections Act, 1996
  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act
  • The Crown in right of Canada or Ontario, a municipality or local board

Know the Legislation​​

​The framework for third party advertising is new in the Municipal Elections Act, 1996 and will take effect on April 1, 2018. It is important to know your responsibilities as a potential third party advertiser. Please review the Ontario Municipal Elections Act, 1996 for more information. 

Contact Us

© 2017 City of Woodstock P.O. Box 1539, 500 Dundas Street, Woodstock, ON N4S 0A7


Phone: 519-539-1291
TTY: 519-539-7268
Email: General Information

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